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Our Complete Business Strategy

📊

Executive Summary

🎯 Business Concept

Sushi Catch combines fresh, affordable sushi with an interactive fishing game where customers can win sushi prizes. Customers may buy sushi directly or participate in the game for an added fun experience.

💡 Unique Value

We don't just sell sushi - we sell an experience. The combination of food and gaming creates memorable interactions that set us apart from traditional food stalls.

🎮 Dual Revenue Streams

• Direct sushi sales (₱30-₱40 per order)
• Game participation (₱30 per play)
• Multiple ways for customers to engage

🏢

Company Overview

🎣 Business Name

Sushi Catch
Where sushi meets the sea in a fun, interactive experience

📍 Location

Don Bosco High School Parañaque
Operating near canteen or student common areas

👥 Founders

Grade 12 - MARS Team
5 dedicated students bringing innovation to school business

🎯 Tagline

"Catch the Fun, Taste the Flavor!"
Embracing both gaming and culinary excellence

📈

Market Analysis

🎯 Target Market

Primary Customers

• Grade 7-12 Students
• Daily allowance: ₱50-₱100
• Age range: 12-18 years

Secondary Customers

• Teachers & School Staff
• Looking for light snacks
• Appreciate convenience

💡 Value Proposition

We provide more than sushi - we provide an experience:

  • Interactive gaming element
  • Affordable pricing
  • Fresh, quality ingredients
  • Entertainment + Food combination

🌐 PESTLE Analysis

📊 Political

Compliance with school safety and cleanliness regulations

💵 Economic

Student allowances (₱50-₱100) perfectly match our pricing strategy

👥 Social

Japanese food trends and interactive activities appeal to young students

📱 Technological

Social media promotion through FB groups and Messenger

⚖️ Legal

Full compliance with school business guidelines and policies

🌱 Environmental

Eco-friendly packaging to minimize environmental impact

⚙️

Operations Plan

📍 Location & Hours

Location: DBHS Parañaque Campus
Hours: Recess, Before & After School
Days: School days only

👥 Team Structure

5 Members:
• Operations Manager
• Finance Officer
• Marketing Head
• Production Team (2)

📦 Supply Chain

Suppliers:
• WalterMart (main ingredients)
• Shoppe (specialty items)
• Local stores (packaging)

🔧 Equipment

Existing: Rice cooker, knives, tables
To Purchase: Plastic wrap (₱150)
Minimal startup costs

💰

Financial Plan

🏦 Startup Capital

₱3,150

5 members × ₱630 each

📈 Daily Target

30+ Orders

Average ₱35 per order

🎯 Break-even

2 Months

Capital recovery timeline

📊 Monthly Profit

₱11,000

Estimated net profit

🍣 Product Pricing & Profit Analysis

Product Cost Price Profit
Ham Sushi ₱21.45 ₱40 ₱18.55
Crabstick Mango ₱21.60 ₱40 ₱18.40
Regular Crabstick ₱17.30 ₱30 ₱12.70

Average Cost per Serving: ₱20.1

Average Profit per Serving: ₱16.6

🔍

SWOT Analysis

💪 Strengths

  • Unique food + gaming concept
  • Affordable pricing strategy
  • Reusable materials
  • Minimal startup expenses
  • Strong team collaboration

⚠️ Weaknesses

  • Limited working capital
  • Perishable ingredients risk
  • Dependent on school schedule
  • Limited storage facilities

🚀 Opportunities

  • High student interest in interactive food
  • Themed sushi day expansions
  • Growing popularity of Japanese cuisine
  • Potential for special event catering
  • Social media viral potential

🌪️ Threats

  • Competing food stalls
  • Food spoilage risks
  • Inconsistent exam period demand
  • Weather affecting outdoor sales
  • Changing student preferences